Warner Music to Establish First Fully-Owned Office in Lagos, Nigeria

Warner Music Africa (WMA) is set to expand its footprint into Lagos, Nigeria, by establishing a new creative hub, marking its first fully-owned office in the region.

This strategic move aims to enhance Warner’s ability to offer A&R, Operations, and Marketing expertise to Nigeria’s vibrant creative ecosystem.

This expansion comes at a time of significant growth in the recorded music industry within Sub-Saharan Africa (SSA). According to the International Federation of the Phonographic Industry (IFPI), SSA was the fastest-growing music region globally in both 2022 and 2023, with recorded music revenues in the region increasing by 24.7% in 2023, driven by a 24.5% rise in paid streaming revenues.

Warner Music Group (WMG) has emphasized its longstanding commitment to the Nigerian market. In 2019, WMG invested in Chocolate City, an independent Nigerian music company, to enhance the global reach of African artists and create new opportunities for international superstars in the region.

Additionally, in 2022, WMG acquired a majority stake in Africori, a key African music distribution, rights management, and artist development company with offices in Johannesburg, London, and Lagos.

Furthermore, the Warner Music Group / Blavatnik Family Foundation Social Justice Fund (WMG/BFF SJF) has significantly contributed to Nigeria’s creative sector, donating over USD $400,000 through its Repertoire and Core Funds.

Notable contributions include $200,000 to West African Vocational Education in 2022 and $150,000 to The Sarz Academy in 2023, which supports emerging talent in music production.

Warner Music’s expansion into Lagos underscores its dedication to fostering the growth of Nigeria’s music industry and supporting the development of its rich pool of creative talent.

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